Led UX/UI design initiatives for a cross-platform digital product suite, encompassing mobile applications and responsive web platforms to enhance user engagement and usability.

• Designed intuitive and accessible user interfaces for both mobile apps (iOS and Android) and web platforms using Figma and Adobe XD.
• Collaborated closely with front-end and back-end development teams to ensure seamless implementation of design systems across platforms.
• Conducted user research, usability testing, and created personas to inform data-driven design decisions.
• Developed interactive prototypes and high-fidelity wireframes to demonstrate user flows and interactions for stakeholder reviews.
• Maintained design consistency by creating and updating a centralized design system and component library used across web and mobile teams.

Spearheaded UX design and content strategy for a rebranding initiative and digital transformation in a private housing construction company, enhancing web presence and customer journey for apartment buyers.

• Led the end-to-end UX redesign of the company’s web platform, focusing on intuitive navigation and immersive property discovery for prospective homebuyers.
• Developed a comprehensive rebranding strategy, including visual identity, tone of voice, and storytelling elements aligned with the luxury apartment market.
• Created compelling, SEO-optimized content and visual narratives for project launches, digital campaigns, and social media to enhance buyer engagement.
• Designed interactive property showcases, floor plan viewers, and virtual tour interfaces to improve online customer experience.
• Mapped customer journey touchpoints across sales and post-sale phases, identifying pain points and implementing UX improvements to increase conversion and satisfaction.

Played a key role in driving digital transformation initiatives by coordinating cross-functional projects involving UX design, software development, and stakeholder alignment. Actively engaged in internal upskilling, completing Lernia’s internal academies with a focus on UX design principles and user-centered methodologies.

• Coordinated digital transformation projects, working closely with developers, UX designers, and business stakeholders to align technical delivery with strategic goals.
• Facilitated communication between departments to ensure timely execution of project milestones and clear requirement understanding.
• Organized and led agile project meetings, including sprint planning, retrospectives, and stakeholder reviews.
• Contributed to UX-focused initiatives by applying knowledge gained from Lernia’s internal academies, particularly in user research and interface design.
• Supported the development and launch of digital learning platforms by managing timelines, resources, and change requests throughout the project lifecycle.